About | Ignite Your Service

Our Organization

We want to help you ignite your service. For over a decade we have helped organizations build culture, drive employee experience, and delight customers. It's about more than just being nice - it's about the intersection of courtesy and quality. We work with large, publicly traded companies to develop global strategies. We help small businesses who need training for their teams. We partner with entrepreneurs to understand their customer journey

Tony Johnson,
Founder and Principal

I've been leading teams of thousands for decades. I have looked in the eyes of clients who were unhappy, employees who were disengaged, and guests who were actively leaving businesses.

Leading and serving are the most challenging and rewarding parts of being in business. And I have taken the journey from lagging to leading - improving customer loyalty, team satisfaction, and client engagement along the way.

Everything I teach and share comes from 20 years of running businesses - from retail to restaurants and everything in between. I have supported Fortune 200 companies and small businesses alike in Sports and Leisure, food service, retail, healthcare, and convention centers.

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Tony Johnson is a globally recognized, award winning author, speaker, and coach on the topics of customer experience (CX), Employee Experience (EX), and leadership development. He has helped dozens of organizations develop, deploy, and sustain their customer experience and employee engagement strategies. Tony has also trained thousands of employees in the art of hospitality and leadership.

Tony has two decades of hospitality, retail, and restaurant experience where he has led teams ranging from dozens to thousands. Before starting his own company, Tony was the Global Customer Experience Officer (CXO) for Aramark and has earlier experience as a General Manager, District Manager, and Regional Manager.

Tony is the author of 3 books on CX and EX, a successful leadership coach, Certified Customer Experience Professional (CCXP), and a member of the Customer Experience Professionals Association (CXPA). He is also a professional member of the National Speakers Association. Tony worked with the Disney Institute and the John Maxwell Company to develop his Ignite Your Service © system of Customer Experience Leadership. While developing his systems and writing his books, he spent time with hospitality-rich organizations such as Ritz Carlton, Chick-fil-A, Starbucks, and Lowes.

Tony is a Top 50 Global Thought Leader (Thinkers 360), a Top 30 Leader in Customer Success (Engati), a top 10 CX Podcast (Feedspot + Hiver), and a top 23 CX Influencer (8x8). He is a founding leadership member of the Florida CXPA, serves as a board member for business incubation with the Small Business Development Council at University of Central Florida, and sits on the Advisory Panel for University of South Florida’s CX program.

We help you become the brand that everyone loves and where the best talent wants to stay.

We are Ignite Your Service Training and Consulting, a premier advisory firm focused on helping you improve your customer experience, team experience, and leadership impact to fuel your growth.

How do we do this? By helping you place people at the center of everything you do.

Where do we work? Wherever people work, learn, recover, or enjoy. We are experts in customer experience, employee experience, leadership development, patient experience, fan experience, student experience, guest experience, consumer experience, and user experience. We work with partners in colleges and universities, corporate dining, stadiums, convention centers, airports, hospitals, airlines, finance, home improvement, retail, restaurants, travel, hotels, conference centers, city government, and chambers of commerce.

PURPOSE

OUR CORE BELIEFS

Our "Why"

To revolutionize the way businesses approach customer and employee experience, creating people-centric environments that fuel positivity and loyalty.

MISSION

Our "What"

The mission of Ignite Your Service Training and Consulting is to empower organization to grow and thrive by elevating their customer experience, employee experience, leadership acumen, and business results through tailored training, development, and strategies.

VISION

Our "Where"

We will be the premier partner for organizations and leaders worldwide, inspiring a people-centric approach that builds relationships, fosters loyalty, and sets new standards for an industry-leading focus on people and their experiences.

VALUES

Our "How"

Customer Focus: We value people. We wouldn’t be very good at what we do if we didn’t practice what we teach. We will provide the best possible service, deliver on our commitments on time + on budget, and make our partners’ lives easier.
Excellence: We will craft and deliver the very best coaching, training, and advisory services for all size organizations, from startups to global brands.
Integrity: We do the right thing, even when no one is looking. This means protecting confidential information and leading with honesty and straightforwardness.
Innovation: We are always looking for better ways to do things and staying abreast of industry trends. That means we challenge the status quo and always push for the best possible solutions for our clients’ needs.
Empathy: We understand and prioritize the needs of both clients and their customers, ensuring that every solution is people-centered and impactful.
Collaboration: We partner with our clients to co-create customized strategies, fostering a collaborative environment that values input and shared success.
Personalization: We know that no two customers or clients are the same and that’s why we don’t deal in cookie-cutter solutions. We will meet you where you are in your journey and create solutions just for you.

What Sets Us Apart

Real World Experience

Unlike many other training organizations, we have led teams, produced results, and delighted guests for decades

Rich Storytelling

We bring concepts to life through storytelling and case studies, not boring presentations. We share exactly what we did to get results

Follow Up

We stay connected following our time together. We measure results, discuss issues, and establish a champion in your location.

Angela Pannuti
Healthcare Provider

Working in healthcare requires a sincere focus on the patients in addition to quality medical care. Tony's message can benefit every business, including the competitive and heavily scrutinized medical profession. His principles remind us that the customers matter the most.

Shaun Slade,
Owner, Lakeland Aircraft

Tony Johnson is a brilliant speaker and a customer service guru! The tools he has to set benchmarks for everyday customer service helped me establish a successful action plan for my customers.

What They Are Saying

Geno Svec

Regional Manager, Restaurants and Retail

When I brought Tony in to talk to my team, I was amazing by his customer focus and passion to delight guests. When we applied his customer service techniques we were able to really amp up and improve our customer service.

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Chase Jordan
Chief Experience Officer, Healthcare

Tony goes well beyond theory - he teaches the HOW behind the what of powerful customer service in today's economy. By using his techniques and strategies, we have seen measurable improvement in our customer satisfaction scores and improved patient outcomes. Tony's programs are a must-have if you want to compete in today's marketplace